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Quri Agile

Continuous improvement in retail execution and sales.

The Problem

Brands can’t see what their shoppers are seeing

Most brand managers, shopper marketers and sales executives feel they don’t have control over their shopper’s experience in the store. And they don’t. They can’t see their product and promotion conditions from store to store to know if their plans are being faithfully executed in these stores.

If they did, most would be surprised, and some shocked

Merchandising displays are missing in almost half the stores in mass and grocery. Promotional pricing non-compliance averages 22% in the same channels, leaving competitors to snap up your shoppers during key promotions. As a result, execution shortfalls in key areas such as stock availability, promotion pricing compliance and display compliance significantly limit the sales and ROI performance of everyday promotions and critical Drive-Time events.

Out–of–Stock
15%
Merchandising
Display
Non-Compliance
49%
Promotion
Non-Compliance
22%

*Average Non-Compliance Rates for FMCG Brands in Mass and Grocery (Source: Aggregate of Quri CPG Customers, July 2012 – June 2013)

The Solution

Agile Execution: Recapture Lost Sales

The good news is that if you can see the execution problems and correct them during the promotional period, you can recapture a big part of the lost sales.

Measure
Correct
Learn
Measure

Quickly Measure Store–By–Store Execution Gaps

We use crowdsourcing, via our own nationwide force of consumers, to measure store–by–store execution performance, including photographic proof of the data collected. After full verification, the data is rolled up into our web–based analytics dashboard, along with supporting store–level photos.

Easy Shift Screenshot
EasyShift

Quri’s 4th generation survey app takes the guesswork out of execution measurement.

Learn More

Data and photos available within hours.
70% of store results available in less than 24 hours.

Correct

Immediately Alert Field Force to Correct Execution Gaps

With your permission, Quri sends correction alerts to your field execution force with “punch lists” of required fixes at each non-compliant store. You select where in the chain–of–command the alerts are sent, and they get customized views of their defined areas of responsibility.

Learn

Take Action to Improve Execution Performance

All execution measurements are analyzed and tracked in Quri’s analytics dashboard — by store, region, banner and retailer. In addition, Quri’s diagnostics spot underlying causes of execution shortfalls, including processes, geographies and organizations.

Agile Execution Drives Higher Sales and ROI

Quick measurement of execution gaps and immediate alerts to your field execution team to correct the gaps can boost retail sales 8% - 12% over a 14-day promotion period.

graph showing improved retail sales

Sample Uses of Agile Execution

The following list is a sample of uses of Quri Agile to drive better execution and planning.

Product
Placement/Facings
Promotion
Execution
Competitor
Measurement
Stock Status/
Levels
Display
Presence
True ROI
Measurement
Pricing: Everyday &
Promotional
New Item
Rollouts
Distribution
Laptop
Quri

Schedule a Demo Today

Find out how Quri can help you continuously improve your execution and sales performance.

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